SLAM DUNK 
 FAST CASUAL DELI

BRAND IDENTITY/PACKAGING
(2020)


What do most people do once they finish their deli sandwich or sub? They crumple up the
wrapper and dunk it in the trash. Slam Dunk is a delicatessan that is both athletic and retro, but
also a little weird. Inspired by the hip hop music and the basketball culture of the 90s, this brand
utilizes graffiti text,a bright lime green color, and basketball-playing deli sandwich and sub.
The menu is full of eccentric tastes and choices bringing together the East and West coast.